I’m Radka Telyckova — a Hotel Commercial & Revenue Strategist based in Munich. I help independent and boutique hotels fix what no longer works in revenue and build predictable profit by reconnecting the pieces that usually get separated: pricing, demand, distribution, and financial reality. Most hotels don’t have a “revenue problem.” They have a system problem: too many reports, too many tools, too much noise — and not enough clarity about what to do today to improve performance. My work turns revenue from a stressful guessing game into a clear decision system that owners, GMs, and teams can actually run. What I’m known for: ✔️ Making revenue easier to understand and easier to manage (without drowning teams in dashboards). ✔️ Turning chaos into a simple, repeatable revenue system (not “more spreadsheets”). ✔️ Aligning day-to-day pricing decisions with the hotel’s real goals (profit, cash flow, positioning, team capacity). ✔️ Improving profit without adding more people or tools — often by removing complexity. Proof & ROI (selected results) Revenue-on-Hire (Outsourced Revenue Leadership) — 390x ROI A destination hotel takeover, no RMS in place (May 2025): ✔️ Started at –9.3% room revenue vs. 2024 ✔️ Finished year at +10.09% room revenue vs. 2024 ✔️ RevPAR +11.9% vs. 2024 Outcome: finished the year well above forecast Plus: achieved ~11% higher room revenue while reducing monthly revenue management costs by replacing an internal role. Why this AI Avatar exists I’m building a next-generation Revenue AI Agent because revenue decisions shouldn’t require 6 tools, 4 exports, and a meeting. The AI is designed for real hotel decision-making, like: ✔️ What happens if I change the price today? ✔️ Should I apply a restriction, open availability, or adjust strategy? ✔️ Are we on track to hit the goal — and what needs to change now? The first product focus is booking pace planning: helping hotels see gaps early and make calmer, better decisions — without massive system integrations or unnecessary reporting overhead. How I work with hotels (in real life) ✔️ As Revenue-on-Hire: embedded outsourced revenue leadership (end-to-end responsibility, not “advice from the outside”). ✔️ As a mentor via Inevitable Hotel Success: a program for owners/GMs/revenue leaders combining self-study + weekly calls + community support, built around clarity, decision-making, and sustainable performance. ✔️ 1:1 Mentoring and revenue coaching ✔️ Purchase my online courses and trainings based on IMPLEMENTATION I’ve been in hospitality for 15+ years across hotel commercial leadership, revenue & reservations, sales and strategy — working from boutique hotels to larger independent groups across Europe, and supporting hundreds of hotels during my time as an authorized seller in Central & Eastern Europe In case you wish to know more about me. Since the financial crisis of 2008, I have been passionate about helping hotels optimize their revenue and direct booking strategies. While working as a Revenue & Reservations Manager at an IHG property, I realized how crucial it is for hotels to build guest loyalty and leverage direct channels effectively. This insight shaped my career, leading me to specialize in revenue management, asset optimization, and profitability strategies for independent hotels. My commercial approach includes sales and marketing as well. As the founder of Inevitable Hotel Success, I have mentored hoteliers across Europe, helping them implement dynamic pricing, maximize profitability, and take control of their revenue streams. My approach is #mindset, #skillset, and #toolset. Here are some of the 2024 success stories from hotels I’ve worked with: ⭐ A 26-room boutique hotel in a European city reached its 2024 budget by August, achieving a €20,000 return from a €4,500 investment. Totally gained over 100K € more in 2024. Now using this additional revenue to build new three rooms in the garden. ⭐ A 16-room spa city hotel implemented dynamic pricing, generating €25,000 in the first year from a €4,500 investment, and later increased additional revenue through strategic mentoring. ⭐ Supported a Greek island hotel chain (with over 700 Mil. EUR yearly turnover) to implement a strategic approach to dynamic pricing, and segmentation and adopt a new approach that boosted revenue, occupancy, and overall profitability. Beyond consulting, I run the Behind Every Booking podcast, where I share insights on revenue strategies, direct bookings, and hotel profitability. My focus is always on practical, actionable solutions that create long-term success.