Brad Brewer – Chief AI Officer, Brewer Digital Marketing | Co-Founder, Agentic Hospitality Brad Brewer is a technology entrepreneur, structured data pioneer, and hospitality AI innovator with more than 20 years of experience transforming the way hotels, resorts, and destinations connect with travelers online. He is the founder of Brewer Digital Marketing (BDM), based in Louisville, Kentucky, and serves as Chief AI Officer, leading product strategy and platform innovation across the Agentic Hospitality stack. In 2013, Brad launched BDM to solve one of hospitality’s most persistent challenges: how to scale direct bookings and digital personalization in an industry dominated by intermediaries. Since then, he has architected end-to-end systems that power search visibility, conversion optimization, loyalty engagement, and AI-native booking orchestration for some of the world’s leading hospitality brands. Early Career & Foundations Brad began his career in the early 2000s in the data center and lodging technology sectors, working with pioneering firms like Data Foundry, RezOvation, and RezStream. In these roles, he introduced independent hotels and bed-and-breakfasts to early-generation reservation systems, PMS integrations, and online booking engines. By 2008, as Director of Business Development at Milestone Internet Marketing in the San Francisco Bay Area, he was educating thousands of hoteliers on SEO, analytics, and structured data—helping major hotel groups embrace digital distribution during the rise of OTAs and Google Travel. In 2014, Brad contributed to G6 Hospitality’s Digital Experience Migration (Motel 6 & Studio 6), where he led structured data and SEO strategies for thousands of properties, authored Schema.org microdata specifications, and ensured the company’s Adobe Experience Manager rollout aligned with search and semantic web standards. Structured Data Leadership Brad has been a recognized contributor to Schema.org, credited with ensuring that key hospitality-specific properties—such as numberOfRooms for hotels and resorts—were formally included in the vocabulary. His work has shaped how hotels, vacation rentals, and OTAs represent lodging businesses in structured data across the web. In 2018, he launched the Schema Adapter, a platform indexing billions of datapoints for hotels and vacation rentals, making properties AI-ready and discoverable at scale. Brewer Digital Marketing & Agentic Hospitality Under Brad’s leadership, Brewer Digital Marketing has grown into a multi-product technology platform, with innovations that include: AgentSites – An AI-powered CMS built for hotels, resorts, and destination marketing organizations MCP Adapter – Model Context Protocol integration for session-aware, loyalty-driven personalization Agentic Booking Engine – End-to-end lifecycle control for reservations, cancellations, and upsells Signal to Action Ratio™ (SAR) – Proprietary scoring system for evaluating and converting guest queries MCP Intent Matrix™ (MIM) – A framework for routing guest intent into structured booking flows In 2025, Brad co-founded Agentic Hospitality, positioning it as the industry’s first infrastructure-level AI platform for hotels. Unlike traditional chatbots or plugins, Agentic Hospitality powers real-time orchestration across booking engines, loyalty programs, and guest journeys. Industry Voice & Recognition Brad is a frequent speaker, author, and thought leader, sharing insights on agentic AI, hotel distribution, loyalty personalization, and semantic data. He has been profiled by Hotel Tech Report, HospitalityNet, Hospitality Upgrade, and Clutch, and his technical work is cited in research publications and schema.org extension papers. Professional Mission Brad’s mission is to help hotels reclaim distribution, retain guest relationships, and reinforce direct bookings by giving them access to the same AI infrastructure that powers the world’s largest digital platforms. His work continues to shape the next era of hospitality technology, where AI is not an overlay but the core infrastructure driving guest experiences.