Strategic Product Owner passionate about transforming complex data into high-impact, scalable solutions that drive business growth.
My career began in hospitality, where I learned how to create seamless experiences through structure, empathy, and precision. At Hotelschool The Hague, I deepened that mindset: combining a service-driven philosophy with analytical and strategic thinking. It taught me how to connect operations, people, and business goals in a way that feels natural and purposeful.
Today, as a Product Owner at Automedia, I apply those principles to the world of data and technology. I lead the development of scalable, data-driven products that help automotive businesses turn complex information into meaningful results. Working in a fast-moving SaaS environment has strengthened my ability to balance product vision with operational excellence and to turn abstract data challenges into tangible value for customers. I thrive where data, design, and business meet.
Beyond work, I’m a lifelong Formula 1 fan and a bit of a petrol-head at heart – fascinated by performance, precision, and teamwork at high speed. I’m equally passionate about gastronomy, cooking, and baking – finding joy in the same things that drive my professional life: craftsmanship, quality, and the pursuit of continuous improvement.