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August 25, 2025

GERS + Hotel AI Agents: Meet Guests While They Plan

Travelers can discover and engage with GERS-mapped hotel AI agents on travel search platforms and via personal agents, giving hotels a new direct communication and booking channel.

GERS + Hotel AI Agents: Meet Guests While They Plan

Frequently Asked Questions

Why adopt GERS IDs in hotels?

GERS IDs provide hotels with a persistent global identifier recognized across maps, trip planning platforms, and the broader travel ecosystem. By adopting GERS, hotels ensure their properties and AI agents are discoverable. This enables them to provide real-time authoritative answers about amenities and services, reduce manual inquiries, maintain brand consistency, and strengthen their visibility across the travel ecosystem.

Does GERS support multiple agents per hotel?

Yes. GERS allows hotels to expose multiple AI agents for different needs along the guest journey through an Overture Maps / OpenTravel Alliance / inHotel schema extension. A property can associate specialist agents for reservations, dining, events, golf, or spa services under its GERS ID, giving travelers fast, accurate answers without navigating multiple websites or making phone calls. Context-grounded agents also provide accurate responses even to brief queries, making guest interactions faster and more seamless.

What’s the best tool for implementing GERS IDs in hotels?

Hotels can rely on inHotel’s deployment and management tools, developed with Overture Maps, the OpenTravel Alliance, and other industry leaders. These tools make it simple to connect property systems with GERS IDs and publish AI agents, streamlining setup, reducing integration costs, and ensuring consistent discoverability across the travel ecosystem.

How do AI agents make travel planning easier with A2A and GERS?

Travelers can discover and directly engage with GERS-mapped hotel AI agents on travel search platforms and through their personal agents. This gives them a direct, real-time channel to get property-authoritative answers about amenities, policies, and availability without navigating dozens of sites or waiting on emails and calls. Guests receive fast, accurate responses in their preferred language, making trip planning smoother and more seamless.

How can hotels combine A2A with GERS IDs to make hotels discoverable for direct chat and bookings?

By publishing AI agent URIs tied to their GERS IDs, hotels become discoverable to travel search and social media platforms and personal agents through the A2A standard. This allows travelers to start direct chats with a hotel’s AI agents about rates, policies, or services and continue seamlessly into bookings. Hotels gain a consistent, brand-controlled way to be represented in travel search, reducing reliance on intermediaries and enabling truly direct digital engagement with guests.