Tourism Boards, Destinations, DMO, DMC

OTAs win the sale, locals feel the pain

Tourism Board employee frustrated.

I open my dashboard each Monday with a knot in my stomach. OTAs capture our organic traffic, leaving local suppliers invisible unless they pay high commissions. Listings on our site go stale and travelers abandon pages to check supplier sites for service details.

What makes it worse is that suppliers are small and stretched and lack the time and tech to keep listings current. My team spends hours fixing errors instead of running campaigns.

If I do nothing, revenue and visibility leak to global third parties and our destination slowly loses relevance.
We get it. You are stretched thin and judged on results. You need something that actually works without adding more manual work.
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Implementation

We recommend a staged rollout so you see value quickly while we work with you toward your long-term goals.

1
Deploy Travel Agent

Define Rafael’s behavior and ground him with local insights, policies, and brand voice. Choose a price plan. Embed Rafael on your site with Focus Chat so he represents you and the local suppliers to travelers. Optionally integrate your CRM.

Typically:
1 week: Agent & Focus Chat
2-4 weeks: CRM integration
2
Grow Supplier Agents

Set booking terms and recruit suppliers to deploy their AI agents that update listings and answer traveler questions, improving the visitor experience while reducing content maintenance and lowering your agent costs.

Typically:
1 to 6 months (run a quick pilot, then scale quickly or gradually)
3
Enhance

Create themed, always-up-to-date lists like “Family friendly,” “Cycling routes,” or “Weekend events.” Pull signals from supplier agents so your pages dynamically reflect what your visitors are actually asking about - events, openings, or special offers.

Typically:
2-4 weeks

Benefits

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Travelers

  • Less friction while browsing in any language: get instant, trusted answers on each listing across hotels, experiences, dining, tours, transport, sports, culture and events.

  • No guesswork on rules: clear guidance on passes, permits, seasons, and accessibility.

  • Faster to book and plan: concise answers and direct next steps keep travelers moving toward a confirmed itinerary.

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Tourism Board / DMO / DMC

  • Discoverability and credibility: your AI agent establishes you as the trusted local expert across AI search platforms and agentic networks.

  • Revenue opportunities through value-add provider services and attribution of AI-generated leads and bookings on your site.

  • Time savings: travelers self-serve on your site, reducing calls and emails; supplier agents keep details current, minimizing back-and-forth updates.

  • Automate service intake and workflows through listing "collections" and integrations with your tools.

  • Pay only for what you need, while suppliers fund their own growth and automation. Grow supplier agent coverage for up to 100% discount.

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Service Providers

  • Greater visibility and conversions: provider chat appears on listings, in search results, and in premium placements on your site.

  • Transparent acquisition: attribution on conversations and bookings makes your site a low-cost direct inquiry and booking channel.

  • Operational efficiency: a single supplier agent keeps details current across the supplier’s site, your site, and any hubs where it’s deployed.

  • Start simple and free with a basic agent, then scale knowledge, integrations, or automation as needs evolve. Deploy to multiple hub sites to unlock strong financial incentives.

Pricing

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Tourism Board / DMO / DMC

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AI Travel Agent Assistant: Standard (€99/mo) or Premium (€249/mo). See Pricing for details.

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Focus Chat (free)

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Coming soon: Supplier catalog (free)

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Grow supplier AI agent coverage to reduce your AI Travel Agent cost:

  • 10% or 50 listings → 20% off
  • 20% or 100 listings → 40% off
  • 30% or 150 listings → 60% off
  • 40% or 200 listings → 80% off
  • 50% or 250 listings → 100% off
  • Lead adoption and earn annual credits up to €2,000 toward other AI Assistants
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Coming soon: Dynamic collections skill

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Optional other AI Assistants for various staff roles

Example Scenario

A travel site with 400 listings buys the Premium AI Travel Agent Assistant for €249/mo. They drive adoption and 85/400 (~21%) businesses go live with inHotel agents, hitting the 20% tier → 40% off next cycle: ~€149/mo.

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Service Providers

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AI Reservations Assistant: Discover (Free), Standard (€99/mo) or Premium (€249/mo). See Pricing for details.

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Focus Chat (free)

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Grow your agent distribution by deploying it on tourism hubs and earn ongoing savings on your Assistant:

  • 1 hub → 10% off
  • 2 hubs → 15% off
  • 3 hubs → 20% off
  • 4 hubs → 25% off
  • 5+ hubs → 30% off
  • Lead distribution and earn annual invoice credits up to €300
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Coming soon: Collections exposure

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Optional other AI Assistants for various roles

Example Scenario

A boutique hotel buys the Standard AI Reservations Assistant for €949/year. They deploy it on their site + 5 hubs, unlocking a 30% discount next cycle: €664/year (~€55/month), about ~€9/site/month across 6 placements.

How can a Destination site show up-to-date details for every hotel, activity, and restaurant without constant manual updates?

Use listing-level AI agents that answer traveler questions directly on each profile. With inHotel’s Focus Chat, you can expose supplier-owned agents that pull the latest info from local service providers, so you are not syncing content by hand. Suppliers share a simple agent card for any A2A compatible agent and can start with a free agent from inHotel, then upgrade for deeper training, integrations, and automation. Travelers get trusted answers in place.

How can AI reduce calls and emails to visitor information centers?

Place AI where travelers need it: on your site for general questions and on each listing for specific details. With inHotel’s Focus Chat, supplier-owned agents maintain their own hours, prices, and seasonal updates, so answers stay current without your staff chasing changes. Travelers get instant, trustworthy responses, which drives self-service and cuts repetitive emails and calls, freeing your team to focus on complex or high-value cases.

How much does it cost for a DMO / DMC to equip their website with AI chatbots?

Tourism Boards and DMOs can start on inHotel’s standard pricing. The board-level agent follows the public price list, beginning with a Free tier that is limited. For production, most organizations choose the Standard plan at EUR 99 per month with monthly billing or 20% off annually. Suppliers can obtain a free agent to start, then upgrade for advanced training, integrations, and automation. This keeps the barrier low while enabling a professional rollout.

Can Tourism Boards / DMOs / DMCs generate revenue or cover costs through supplier participation?

Yes. Focus Chat supports attribution so you can set clear commercial terms with participating suppliers. Because conversations, clicks, and leads are tracked to your destination and to each listing, you can offer sponsored placement, referral or lead-sharing fees, and performance-based contributions. Some boards create tiers for suppliers that include analytics and featured visibility. inHotel’s solution makes it easy to run your own board-level agent alongside any number of supplier agents, so incentives stay aligned and reporting is audit-friendly.

How can an AI chatbot guide travelers across stays, activities, dining, transport, and events in multiple languages?

Deploy a multilingual assistant that detects language and answers instantly across all key categories. inHotel’s website assistant learns from your site, internal documents, and team notes, and it follows your policies. You can launch it as a floating button for sitewide access, embed it at strategic points on a page so it understands context like a specific pass or event, or add a prominent AI Search widget for intent-driven discovery. Travelers get concise guidance on options, passes, seasonal rules, and local services without leaving the page, which improves engagement and reduces routine inquiries.

Can a Tourism Board’s / DMO / DMC AI assistant use existing content and respect policies?

Yes. inHotel’s assistant is grounded in your website content, approved documents, and internal notes, then constrained by your policy and messaging rules. This ensures consistent voice, accurate disclaimers, and compliant answers while reducing the need for manual copy updates across pages.

Can a DMO’s or Tourism Board’s AI agent collect traveler requests in internal systems?

Yes, inHotel’s AI can be extended to collect structured intake, validate details, and integrate with CMS, CRM, ticketing, or booking tools. These workflow automations are available through custom implementation. You choose where automation adds value, such as group inquiries, day-pass requests, permits, or newsletter signups.

How does an AI agent reduce inquiries to a Tourism office (DMC) team?

By answering routine questions instantly and clearly on your website, travelers get what they need without emailing or calling. inHotel customers often see fewer repetitive inquiries to visitor centers, since the assistant clarifies offers, rules, hours, and logistics in context and in the traveler’s language.

How can DMO / DMC staff use AI to access internal SOPs, policies, and notes alongside industry best practices?

Provide your team with a copilot trained on your internal materials and enriched with trusted insights from tourism and hospitality leaders. inHotel’s copilots surface policy-correct answers, link to sources, and reduce time spent hunting for documents. New hires onboard faster, and senior staff share knowledge at scale.

Can DMCs connect to CRM and document systems to automate internal workflows?

Yes, inHotel can integrate AI assistants with your internal systems through custom tool integrations. You decide which workflows to automate first, such as media requests, marketing approvals, or partner onboarding.

Can DMOs and DMCs collaborate with external experts like legal or marketing through AI?

AI Assistants can augment capabilities by connecting with external agents from advisors and specialists, including marketing and legal. inHotel supports combining your internal copilots with vetted external agents so staff can consult expertise in context.

How can we structure partner tiers that include Focus Chat for destination providers?

A simple way to add Focus Chat into your existing partner tiers is to treat chat as a progressive visibility and control benefit. Keep a base “Listed” level where each provider can be chatted with on their detail page using a platform agent, then introduce Tier 1 with chat appearing in search results to capture intent earlier. Tier 2 upgrades providers to their own branded agent plus a chat avatar in place of a generic button for higher engagement. Tier 3 adds premium homepage placement with an always-available chat entry point. This ladder lets every supplier participate, rewards investment with greater prominence and conversion, and keeps knowledge maintenance with providers while your DMO retains attribution and clear upgrade paths.

How can a DMO or DMC increase its discoverability in AI search results on ChatGPT, Gemini, Claude, and Perplexity?

Your AI agent makes your content machine-readable to LLMs and available to AI search. inHotel’s agent exposes an enhanced organization profile (a business card) and provides trusted, policy-aligned answers that AI systems can surface, improving visibility for your destination and listings. This lifts top-of-funnel discovery and routes more qualified intent back to your site.

Can a travel destination site operate as a direct inquiry and booking channel for local service providers?

Yes. With attribution in Focus Chat, conversations and bookings via providers’ agents are tied back to your website. inHotel’s setup lets you report sourced inquiries and transactions, so providers view your site as a measurable acquisition channel and you can establish clear commercial terms.

Can AI speed up planning for travelers on destination websites?

Yes. The assistant answers in context on each listing, summarizes options, and provides next steps in one place. With inHotel’s Focus Chat, travelers compare, decide, and proceed without page-hopping, which shortens time to itinerary and reduces drop-off.

Can travel destination (DMO and DMC) sites get a free AI agent?

Yes. inHotel has a program for tourist boards. While a Free tier is available, for the ideal experience DMO sites typically choose Standard €99/mo or Premium €249/mo. The plan lets them automate data exchange with hotels, restaurants, tour operators, transportation and experience providers, create dynamic collections (e.g. "Adventure" or "Family friendly") and facilitate itinerary planning, chat and bookings with the suppliers' AI agents. inHotel's program incentivizes tourist boards that drive coverage of inHotel AI Assistants by local suppliers. With 50% of the site's portfolio or 250 listings using inHotel's agents (including those on the free plan), the DMO site gets inHotel's advanced AI agent for free and can even generate revenue.

Is it possible to deploy travel and hospitality AI agents to multiple sites?

Yes. One agent can appear on a hotel, restaurant, tour operator, experience or transport site plus an unlimited number of destination boards and tourism hubs. When connected to your reservation system, the agent itself becomes a direct booking and distribution channel across every site where it is live. Keep your agent on 1–5+ hubs to earn 10–30% ongoing savings. This increases your visibility to travelers, multiplies the impact of your AI, and reduces your cost.

What is the most cost-effective way to get a hotel / restaurant / tour operator / experience provider reservations AI agent?

While a Free plan is available, small operators find the Standard plan (€99/mo or €949/yr) to be the sweet spot. Deploy the agent on your own site and on 5+ tourism hubs to lower your next billing cycle by 30% (the discount remains while those placements stay live). That brings the annual cost to about €664/yr (~€55/mo), or roughly €9 per site per month across 6 placements. The top suppliers by distribution (those deployed across the most tourism boards) can additionally earn annual invoice credits of up to €300.

Can a hotel / restaurant / tour operator / travel experience agent itself be a direct booking channel?

Yes. Deploying the same agent across multiple tourist hub sites turns it into a direct booking channel because the agent acts as a single interface that lives on your site and on destination boards and connects to your reservation system so inquiries and bookings are handled directly by the agent. This removes friction and boosts conversion, captures attribution and conversation signals for measurement, and reduces reliance on OTAs, while tiered discounts for multi-hub distribution further lower your cost and amplify the return from each placement.

Which AI agent is best for destination suppliers (hotels, restaurants, tours, transport, culture, wellness, events)

Choose inHotel’s AI Assistant and deploy it across multiple tourism boards in your destination and key origin markets to reach your ideal customers. The same agent becomes a direct distribution channel, handles inquiries and bookings when connected to your systems, scales your visibility with multilingual, policy-safe answers, and unlocks tiered incentives that significantly lower your cost as adoption grows.

How can I enhance a travel destination site with an A2A AI agent?

Embed a user interface like inHotel's Focus Chat so each listing routes questions to the supplier’s own A2A AI agent or your tourism board assistant, keeping answers and bookings on your site. Supplier A2A-compatible agents stream live availability and event signals, powering dynamic collections and multilingual guidance. The assistant captures consented first-party data for measurement and attribution, reduces manual edits, and lets you create sponsored placements or revenue-sharing. Start on a free plan, pilot quickly, then scale coverage to unlock discounts and broader impact.

Want your AI agents to enhance your destination hub site?