AI Direct Booking Channel

Traditional website chatbots are limited to answering questions on your website. An AI reservations agent goes where travelers already are, in addition to your website: local tourism boards, travel agencies, corporate sites, community pages, and AI trip-planning apps. It can also respond to agents used by AI search platforms (ChatGPT, Gemini, Perplexity, etc.) and even a guest’s personal AI agents. inHotel’s solution distributes the agent itself, not just your rates and availability, so it can represent your brand, hold authoritative conversations, pull live PMS availability, and complete direct bookings. It can coexist with your current chatbot and augment its capabilities with context-aware conversations. The result is incremental demand and revenue at very low cost.

Many OTAs take 15–30 percent. inHotel’s AI Direct Booking Channel starts at 10 percent and lets you earn down to 5 percent through a simple referral model that reduces your rate by 1 percent per successful referral until you reach the floor. Because the agent books direct and bypasses traditional intermediaries, acquisition cost per booking typically falls and your net revenue rises, especially once you hit the 5 percent tier.

Most website chatbots cannot. They are confined to your brand pages and do not interoperate with AI search platforms, DMOs, or third-party agents. inHotel’s agent is designed to operate on partner and AI channels, so it can converse with a traveler’s personal AI or a reseller’s agent, present your live inventory from the PMS, and complete the booking with deterministic partner tagging anywhere across the internet and travel planning apps. This dramatically expands reach and keeps the booking direct to you.

inHotel’s Reservations Assistant is highly cost-effective. Pricing starts at €99 per month with monthly billing, or €79 per month when prepaid annually. You can deploy the same agent to an unlimited number of travel hubs. Each placement increases guest exposure and revenue potential while, at the same time, lowering the next-cycle subscription cost by up to 30%. With a placement on your website plus five external travel hubs and annual billing, your total monthly cost can be as low as €55 in aggregate, which is roughly €9 per placement.

You can start by connecting your PMS for authoritative rates and availability. Through a combination of direct connections and connectivity-aggregator partnerships, inHotel supports integrations with major PMS, CRS, booking engines, and channel managers. inHotel can deliver custom integrations for modern systems that expose OpenAPI or MCP endpoints, typically within days. Once connected, the agent uses your live data, respects restrictions and policies, and writes bookings through your existing stack without altering your core setup.

Every conversation and booking that the inHotel Reservations agent handles is tagged with deterministic source parameters, so you can see which site it originated on. These tags carry through to the reservation, which makes settlement and partner reporting straightforward and gives your team clarity on which placements and partners truly drive value.

A fast track is possible in a couple of weeks, but a controlled rollout over one to three months is recommended. inHotel typically follows three stages: Represent Everywhere (embed your A2A reservations agent on your site and deploy it to travel hubs), Take Bookings (connect to your PMS, booking engine or channel manager), and Learn and Grow (fine-tune with playbooks and expert guides). This cadence builds staff confidence, validates attribution, and reduces operational risk.

You pay for the agent subscription plus a booking-level commission. With inHotel, plans include Free, €99 per month, €249 per month, and €749 per month, with a 20% discount for annual prepayment. A one-time lifetime plan is also available, allowing you to secure an AI assistant for life. Agent placements on partner hubs can reduce the next-cycle subscription by up to 30%. The AI Direct Booking skill is included on all Reservations Assistant plans at no extra cost. Booking commissions start at 10% and can be earned down to a perpetual 5% through referrals. This model keeps fixed costs predictable and aligns variable cost with production, so you protect margin as volume scales.

Yes. Because the agent books direct, you retain first-party guest data and can personalize offers, enroll guests in loyalty, and coordinate pre-arrival upsells and post-stay win-backs. inHotel’s approach centralizes knowledge and SOPs so the agent presents your strengths consistently across your website and partner placements, and it can trigger the right incentives at the right time. Over time this increases repeat stays and lifetime value while reducing reliance on high-commission channels.

ROI varies with your OTA share, ADR, occupancy, and the percentage you can shift to AI Direct. Many hotels see a 10x to 20x annual ROI from a 5% shift of OTA volume, with higher returns as placements and referrals grow. inHotel provides an interactive calculator that links commission savings to EBITDA and property valuation, so you can estimate payback time, breakeven room-nights, and the impact of expanding placements or earning down commissions before launch. Try the model here: https://www.inhotel.io/use-cases/ai-direct-booking-channel#roi

inHotel’s Reservations Assistant follows your policies and SOPs, and it can take guidance from an appointed human mentor, such as your chosen consultant. Because it operates as part of your hotel’s AI team, it also collaborates with a virtual Revenue Assistant and its human mentor. inHotel complements written guidance with optional custom tools that model availability scenarios, group displacement impacts, and package rules. The result is a controlled operation where the agent handles the heavy lifting while your team and a network of industry experts provide oversight and direction.

Get an A2A reservations agent that can connect with other AI agents. The industry’s first and most mature A2A-compatible agent capable of taking bookings from agents used by AI search platforms is inHotel’s Reservations Assistant. The agent is publicly discoverable, allowing ChatGPT, Gemini, Perplexity and other AI search platforms to find it and engage in live conversations with travelers. It follows your brand guidelines and SOPs when interacting with search-platform agents, connects to your PMS or booking engine to serve live rates, availability, and policies, and then hands travelers a direct, bookable path with clear attribution.