inHotel AI Agents Connect Directly via A2A
Now A2A-enabled and discoverable via agent cards, inHotel AI agents can connect directly with other agents; ready to engage on bookings, hiring, operations, and more.
The Agent2Agent (A2A) Protocol is an open standard designed to enable seamless communication and collaboration between AI agents. In a world where agents are built using different frameworks and vendors, A2A provides a common language that breaks down silos and fosters interoperability.
What’s new?
Today we’re excited to announce that all inHotel assistants now conform to the A2A protocol v0.3.0.
All hotel AI assistants across roles (GM, Reservations, Revenue, F&B, HR, Housekeeping, Finance, and more) as well as all AI personas of individual people (digital twins) are now:
- Discoverable through their agent card (think of it like a digital business card that tells other agents who they are, what skills they have, and how they can be engaged)
- Available for engagement (they can be found and connected to via A2A)
Example agent cards:
Why this matters
This opens doors for new ways of working, communicating, and solving problems. With A2A, agents can form direct relationships across teams, companies, and even industries.
Here are a few use cases:
- Travelers engaging hotels directly
A traveler’s personal agent (or a travel portal) can discover and engage a hotel’s reservations agent to get answers on amenities, availability, pricing, or policies. Soon, bookings will be just as seamless. Imagine a world where travelers don’t need to click through 40+ pages to book, and hoteliers don’t lose 10–35% of revenue to commissions. - Hiring made faster
A hiring manager’s agent can automatically discover and screen candidate agents, assessing knowledge, experience, motivations, and fit in minutes, cutting sourcing from weeks to moments. - Communities sharing knowledge
Specialist communities can engage in topic-focused discussions. For instance, hotel marketing managers’ agents can collaborate on repositioning SEO strategies for the AI-first era. - Smarter GM decision-making
A GM can host a quick virtual meeting with their team while also inviting industry experts or consultants. For example, within two minutes a GM, department head, HR, and a legal consultant can align on an action plan for a sensitive staff issue.
And that’s just the beginning.
How to get started
inHotel has long offered powerful agents in basic configurations at no cost, so hotels can experiment and get started quickly. Sign-up here to get started. If you're a hospitality professional, create a free AI persona to represent you in industry-wide agentic workflows. All these free agents now support A2A.
What’s next
We are turning the agent-to-agent use cases into proof-of-concept implementations and we’re excited to partner with hoteliers, technology providers and consultants who are ready to innovate and move hospitality into a future that truly benefits guests and property owners.
If you’d like to explore pilots, integrations, or partnership opportunities, let’s talk.
Frequently Asked Questions
What is the Agent2Agent (A2A) Protocol in hospitality?
The Agent2Agent (A2A) Protocol is an open standard that enables seamless communication between AI agents, even when those agents come from different vendors or frameworks. In hospitality, A2A lets hotel agents, personal traveler agents, and specialist agents find each other via agent cards, share their skills, and collaborate on real tasks, from answering amenity questions to completing bookings, running virtual decision meetings, or automating candidate screening in recruitment.
Do hotel tech vendors offer free A2A-capable agents?
Yes. Availability and features vary by vendor, but some hotel tech providers do offer free, basic A2A-capable agents so hotels can experiment quickly. inHotel pioneered A2A support and all inHotel AI assistants across roles (GM, Reservations, Revenue, F&B, HR, Housekeeping, Finance, Events, IT, Marketing, and more) as well as AI personas for hospitality professionals now support A2A.
What is a hotel agent card and what does it show?
An agent card, as defined in the A2A protocol, is a machine-readable profile for an agent that helps other agents discover and evaluate it. It typically includes identity information (name, role, organization), a summary of skills, and how the agent can be engaged. For example, a hotel Reservations agent’s skills might include providing amenity information, suggesting availability and rates, taking bookings, and handling changes and cancellations. Agent cards make it fast and reliable for agents to find the right collaborator for a task.
What business benefits does Agent2Agent (A2A) bring to hoteliers and owners?
A2A gives hoteliers countless practical gains: traveler agents can discover and engage a hotel's reservations agent for faster, lower-friction guest interactions that could reduce reliance on intermediaries and their commissions; hiring workflows speed up as recruiter agents can discover and screen candidate agents in minutes; GMs can convene internal and external experts quickly for faster, better decisions; departmental agents can automate routine tasks and eliminate manual handoffs to boost efficiency and reduce errors; and specialist communities can share and scale expertise through focused, agent-led discussions.
Can travelers book hotel rooms directly through Agent2Agent (A2A)?
Today A2A enables traveler agents to find and talk to a hotel’s reservations agent about amenities, availability, pricing, and policies. Complete, secure agent-to-agent bookings are currently at a proof-of-concept implementation stage.
